Community Alcohol Strategy Achievements & Future Plans
Presentations
Liability Presentation to Chamber of Commerce-SLGA/BYLAW
Chamber of Commerce Luncheon
Alcohol- Let’s Talk Working Group
Rotary Club – January 29th, 2018
Community Services Advisory Committee – March 28, 2018
City Council – October 2017 – World No Alcohol Day
Proclamation of City Council – October 2018 – World No Alcohol Day
Presentation to Community Services and Planning Advisory Committees – April 2019
Yearly presentation at CNC Agency Showcase
Presentation to Health Board November 2019
Presentation to 2nd Year Addictions Counselling students, Sask. Polytechnic February and October 2020
Presentation to City Council, Monday, January 10/22
Presentation at FASD Virtual Conference, January 26/22
Presentation to Board of Police Commissioners, February 15/22
Presentation at Evidence Based Approaches to Substance Use – October 13 & 14/22
2017-2018 Events
Held a press conference October 2 in City Hall Foyer for ‘World No Alcohol Day’.
Attended and supported ‘Ding in the New Year’ press conference.
Presence at COPE Magazine launch Nov 15,
Supported Recovery Day Luncheon.
PA Addiction Awareness event – Professional Development April 4/17 attended by CASSC members.
Family Expo – rent a table and present information to families annually.
CASSC Street Fair booth – CASSC has annually committed to being at Street Fair with a booth with information on the Community Alcohol Strategy. Volunteers interacted with the public and captured public feedback on what they considered ‘safe, responsible use of alcohol.’
Sponsored Trend Session – Challenges of Recruiting and Retaining Volunteers presentation by Brenda Robinson.
Annual Community Meeting with outside agencies.
Annual CNC Showcase.
Family Day Sled Event – CASSC volunteers hand out around 250 crazy carpets and other free merchandize to the public to encourage ‘family-friendly’ alcohol-free events as part of the Prince Albert Winter Festival.
2017-2018 Marketing/Awareness Campaigns
CASSC slogan – “Creating Healthier Communities”
CASSC Galaxy Cinema Facebook winner contest
$10 cab ride coupons campaign – Cab vouchers distributed at select Winter Festival events
Pamphlets/ Brochures – out to the public
Interviews with Daily Herald with CASSC members
Started new Facebook/Twitter/Instagram/YouTube accounts
Sponsorship for ADS Poster Campaign – “Reduce Our Use”- Posters out in community
Addictions Awareness Week – Nov 14-20 – $1,000 donation to support
Assoc. for Community Education (SACE) Conference. Exhibitor table and attended in 2017. Also provided sponsorship to First Nations University of Canada (FNUC) student to attend the conference.
Strategy document has been updated with Community Consultation feedback.
Power 99 Don’t Drink and Drive Testimonials – partnered with MADD on impaired driving campaign testimonial commercials.
Power 99 2018 Radio Ad campaign – running a monthly campaign promoting CASSC events and messaging. Each month is a different theme/topic to spread awareness of the Community Alcohol Strategy.
CASSC Annual Calendar 2017/18 created.
Communications Plan created.
Applied for and was awarded the Northern Lights Community Development Corporation. The grant money is largely allocated for marketing efforts including a new Community Alcohol Strategy website, video about the Community Alcohol Strategy, the purchase of branded merchandize promoting CASSC, holding training sessions and other cyclical activities.